Meet Saumya Saxena, Founder and CEO of True and You

FcF: Tell us about yourself? 

Saumya: Hi I’m Saumya the Founder and CEO of True and You. My passion for solving problems and interest in the skincare industry is what got me started on my entrepreneurial journey.

I’m a Finance graduate from UofT and an MBA from York University. Prior to True and You, I worked in some of the biggest brands in Canada in various capacities - think finance, consulting, marketing etc. but I always knew entrepreneurship was the ultimate goal for me. 

FcF: What is True and You?

Saumya: We are a Toronto born skincare company on a mission to revolutionize the skincare market with our one-of-a-kind customized glacial clay mask. Each True and You mask is tailored to your skin need, and effectively tackles 3-5 skin concerns at once. 


Formulated by skincare experts in Canada using natural ingredients, our customized mask shows great results for all genders and all skin types. Everything we create is free of harsh chemicals, synthetic fragrance, and artificial color; and is 100% cruelty-free and vegan. We also donate part of our sales towards ocean waste cleanup.

- Above: True and You -

FcF: How did you come up with True and You  ?

Saumya: I realized the need for a simplified skincare routine while on a trip to Europe when I decided to take only a small carry on bag, a third of which was full of skincare products! I knew there had to be a better solution to the popular multi step skincare routines out there!

Post that trip, I began researching customized skincare and talking to experts to determine viability of a fully customizable product. Soon after, True and You was born.

FcF: What were the first 3 steps you took after you knew you wanted to pursue this idea?

Saumya: I first did an instagram survey to test the idea and see if others feel the same way as I do. Then when the responses clearly indicated a need for the product, I started having meetings with scientists, professors, industry professionals and incubators in Toronto - basically  I talked to anyone who could help. After that, once it became clear how specialized customized skincare really is, I began my search for a R&D lab in Canada who could formulate the product with natural ingredients.

FcF: What are your favorite books, podcasts, or any resource that has helped you in building True and you? 

Saumya: The Lean Startup is one book that I would recommend to anyone thinking of starting a business. In terms of podcasts, I find Shopify and Brave & Boss (a Toronto based podcast) super useful! Another resource that helped me a lot is networking with like minded entrepreneurs - learning from others can help save a lot of time and effort!

FcF: What advice do you have for other women who have a start-up idea or side project idea?

Saumya: Just do your research and start. It's impossible to know everything in business and I often find that the ambiguity of it holds people back, but in reality most things can be figured out with determination and grit. 

FcF: How can the Female CoFounder community help you?  

Saumya: We are launching soon on Kickstarter and couldn't be more excited to bring a truly Canadian product to market! Our campaign goes live on 10th September at 10am EST and we would love it if the FCF community could help share the word for us.

FcF: How can people contact you?

Saumya: You can learn more about us on our website and can follow us on instagram for giveaways and progress updates. We are also accepting special early bird sign ups for our Kickstarter campaign, with discounts up to 40% off! You can follow our project here to be notified of our launch!

You can also DM @Saumya Saxena in our Slack Channel!


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