Meet Nicol Farberov, Founder of Neeva Baby

Each week, Female CoFounder features a female founder in the community. Follow along each week and learn from different founders and their journeys.

FCF: Tell us about yourself. 

Nicol: Thought I always had a love for business, I wasn't always an entrepreneur. In 2017, I graduated from the Schulich School of Business, with the aim of becoming a managerial consultant. Throughout university, I was working part-time at a Bell Store to be able to afford tuition and running a student run-consulting organization. Being able to prioritize tasks and manage time well has gotten me to where I am today. I started my first business while working as a Retail Process Consultant at Bell (my first role after I graduated), and like most first businesses, it failed. 

FCF: What is Neeva Baby?

Nicol: Neeva Baby is an e-commerce platform that's aim is to be a one stop shop for pre and post natal tech. The main product Is a fetal Doppler or at home ultrasound for women

FCF: How did you come up with Neeva Baby

Nicol: One of my close friends became pregnant and had a miscarriage, and it was absolutely devastating. I wanted to be there for her and help her through the difficult time. After learning more about how many women experience pregnancy loss, I wanted to bring the concept of an ultrasound to the home, to help all mothers-to-be connect with their baby and feel at ease. 

FCF: What were the first 3 steps you took after you knew you wanted to pursue this idea? 

Nicol: 1- Understand the size of the market and determine profitability. 

2- Find a manufacturer, build a minimum viable product, and negotiate on pricing.

3-Truly understand the ideal consumer and build out an ideal marketing strategy.

Above: Neeva Product - 

FCF: How did you meet your Co-Founder? What do you look for in a Co-Founder? 

Nicol: Neeva Baby has 3 partners. One is my spouse, the other is our neighbour, who I met in the elevator. Always be open to meeting new people, you never know when you'll connect with someone. It's important that your core values align when pursuing a business relationship.

FCF: What advice do you have for other women who have a start-up idea or side project idea?

Nicol: It's easy to romanticize an idea or a plan. The magic you're looking for is in the execution or work you're avoiding. It can be overwhelming to understand and find a place to start. Whenever I have a new idea, the first place I start is researching and learning about the space. There are so many great free resources online. Knowledge leads to confidence. It's easier to get into the flow and build something amazing once you get started, and you continue learning along the way.

FCF: How can the Female CoFounder community help you?  

Nicol:  I am looking for a mentor and to be a mentor. My goal is to connect with like minded women who inspire me and whom I inspire.

FCF: How can people get in touch with you?


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