FcF: Tell us about yourself?
Sunaina: I was introduced to improving female health as an intern at West Wireless Health Institute where I laid out a circuit board and final design for a maternal health device. This device enabled expectant mothers to move freely while monitoring their contractions and fetal heart rate. From here I went on to work in product management at National Instruments staying close to hardware design and software integration by managing and launching a device which could measure and control a variety of signals. If it could be measured ,it could be analyzed and then diagnosed. Anything from oil and gas equipment to future spaceships, I could break down a customer’s problem and help get them on to their next goal. And yet, as a womxn, who had studied biomedical engineering, I couldn't self-diagnose my own body ailments. This became obvious one summer while training for a half marathon when debilitating cramp like symptoms interrupted my run. Multiple google searches later and gynecologists placating with “take birth control” it’ll make things better without providing a reason behind the pain made me realize we as women deserve better. Thus the idea for Fox & Stripes was born.
FcF: What is Fox & Stripes?
Sunaina: Fox & Stripes let’s women understand their hardest to diagnose female health pains without spending thousands of dollars and weeks or months with different doctors. The goal is to finally use all the buzzwords like machine learning and predictive analysis on women versus a new software app. It’s still in the beginning stages, but know we can do great things.
FcF: What are some of the resources/learnings as an MBA student that has been helping you in your Entrepreneurship journey?
FcF: How did you come up with Fox & Stripes?
Sunaina: I realized I didn’t know my body - I didn’t know what was normal and this was super weird given I have a science background and had spent a couple of years studying physiology. I knew there was something here and that the lack of women at the helm of product and stigma around female health had probably contributed to the spot we were in.
FcF: What were the first 3 steps you took after you knew you wanted to pursue this idea?
FcF: How did you meet your Co-Founder? What do you look for in a Co-Founder?
Sunaina: I met my co-founder at a virtual baby shower. She was a classmate I’d lost touch with and after a decade we were both in a good spot to start working on a side project. She’s more execution based and I’m more idea based so we gel well! It’s still a new relationship so TBD but I look for people who can organize and execute because I often can see way too many moving pieces and don’t move forward at all.
FcF: What advice do you have for other women who have a start-up idea or side project idea?
Sunaina: I say you should run with it. Through this journey I’ve met many founders working on problems I think already have solutions and the public market keeps supporting new ways of email and productivity tools - so even if one other solution exists - keep going! If you think it’s a problem - it’s worth looking into.
FcF: How can the Female CoFounder community help you?
Sunaina: I’d love to chat with more women working in the healthcare space and consumer tech space! I think we can help each other. Feel free to DM me and we can grab a virtual coffee :)
FcF: How can people contact you?
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