Meet Sunaina Kavi, Founder of Fox & Stripes

FcF: Tell us about yourself?

Sunaina: I was introduced to improving female health as an intern at West Wireless Health Institute where I laid out a circuit board and final design for a maternal health device. This device enabled expectant mothers to move freely while monitoring their contractions and fetal heart rate. From here I went on to work in product management at National Instruments staying close to hardware design and software integration by managing and launching a device which could measure and control a variety of signals. If it could be measured ,it could be analyzed and then diagnosed. Anything from oil and gas equipment to future spaceships, I could break down a customer’s problem and help get them on to their next goal. And yet, as a womxn, who had studied biomedical engineering, I couldn't self-diagnose my own body ailments. This became obvious one summer while training for a half marathon when debilitating cramp like symptoms interrupted my run. Multiple google searches later and  gynecologists placating with “take birth control” it’ll make things better without providing a reason behind the pain made me realize we as women deserve better. Thus the idea for Fox & Stripes was born.


FcF: What is Fox & Stripes?

Sunaina: Fox & Stripes let’s women understand their hardest to diagnose female health pains without spending thousands of dollars and weeks or months with different doctors. The goal is to finally use all the buzzwords like machine learning and predictive analysis on women versus a new software app. It’s still in the beginning stages, but know we can do great things.

Screenshot of Fox & Stripes Homepage


FcF: What are some of the resources/learnings as an MBA student that has been helping you in your Entrepreneurship journey?

Sunaina: 

  • Customer discovery is so important. I have seen so many products solving for problems which either don’t exist or which have really great solutions already and switching costs are high. That being said I think taking the time to really explore what drives you and what you’re passionate about will help you stay dedicated. 
  • Solve technical problems: So many non-technical guys recruit engineers on campus and I think more women should do the same. Have a great big idea? I’d love to chat about feasibility or connect you with technical people who know way more than I do :) but the world of possibility is endless.
  • Having structure is important - I’m a big thinker but a terrible executor. Being back in school provided resources through both small amounts of money and programs which held you accountable to creating a value proposition or talking to X customers and getting feedback from people who had been entrepreneurs before.


FcF: How did you come up with Fox & Stripes?

Sunaina: I realized I didn’t know my body - I didn’t know what was normal and this was super weird given I have a science background and had spent a couple of years studying physiology. I knew there was something here and that the lack of women at the helm of product and stigma around female health had probably contributed to the spot we were in.



FcF: What were the first 3 steps you took after you knew you wanted to pursue this idea?

Sunaina: 

  1. I enrolled in the Dare to Dream program at school. This starter program had workshops around thinking around your problem, defining the audience, the ecosystem of users and all the things you need to think about as an entrepreneur. If you don't have access to this I would start with this template: https://canvanizer.com/new/business-model-canvas. The website walks you through the template and thinking about your idea!
  2. Then once you have an idea I would think about who could benefit from this idea and follow the SPA method for who to speak with. https://customerdevlabs.com/2012/08/23/prioritizing-customer-segments-with-excel/
  3. Then start talking with people! (I would have a hypothesis in mind for what you are trying to understand and this will help you understand and lead the questions). 


FcF: How did you meet your Co-Founder? What do you look for in a Co-Founder? 

Sunaina: I met my co-founder at a virtual baby shower. She was a classmate I’d lost touch with and after a decade we were both in a good spot to start working on a side project. She’s more execution based and I’m more idea based so we gel well! It’s still a new relationship so TBD but I look for people who can organize and execute because I often can see way too many moving pieces and don’t move forward at all.  


FcF: What advice do you have for other women who have a start-up idea or side project idea?

Sunaina: I say you should run with it. Through this journey I’ve met many founders working on problems I think already have solutions and the public market keeps supporting new ways of email and productivity tools - so even if one other solution exists - keep going! If you think it’s a problem - it’s worth looking into.


FcF: How can the Female CoFounder community help you?  

Sunaina: I’d love to chat with more women working in the healthcare space and consumer tech space! I think we can help each other. Feel free to DM me and we can grab a virtual coffee :)

FcF: How can people contact you?

Sunaina: The best way is email (sunaina.kavi@gmail.com) or a DM on slack @Sunaina Kavi

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