Each week, Female CoFounder features a female founder in the community. Follow along each week and learn from different founders and their journeys.
FcF: Tell us about yourself?
Daniela: Hey! I'm Daniela, I'm a Portuguese-Canadian millennial that grew up on the Internet. As an SEO consultant, I turn your website traffic into something. That could be a sale, a phone call or a new email subscriber.
FcF: What is Findable Digital Marketing?
Daniela: In short, we make businesses easy to find online. As a boutique SEO agency, we use search engines to help businesses get more traffic and sales from their websites.
Q: How did you come up with Findable Digital Marketing?
Daniela: I had been doing freelance SEO work for a couple of years but the tipping point was when 5 prospect clients in a row came to me after they were burnt by previous SEO agencies. I really do believe that SEO is an effective marketing strategy, but there are a lot of bad apples out there that take advantage of not-so-tech-savvy clients.
FcF: What tips or strategies do you have for founders in improving their SEO?
Daniela: Focus on quality traffic that converts into a sale. Business owners typically want as much traffic as possible but what's the point if no one contacts you or buys from you?
Instead, focus on driving traffic from people that are genuinely interested in your product or service. Take the time to research your audience and how they use the Internet to make buying decisions. Then, design your website and create content accordingly.
We turned 2,000 monthly visitors into $90,000 in annual sales.
FcF: What were the first 3 steps you took after you knew you wanted to pursue this idea?
Daniela: First, I did the research. I contacted about 50 SEO agencies to ask about their services, prices and processes. Then, I contacted businesses that have hired SEO agencies in the past or were interested in hiring one. I used the research to understand how I could position myself in the market and provide a service that clients were looking for but struggled to find.
Second, I created a business plan! I spent a lot of time crunching numbers, getting down a pricing formula and working out my process. I focus all my efforts in creating one signature offer.
Third, I built a website and launched.
The first two steps took 2-3 months. Creating the website and launching took only a week or so.
FcF: What advice do you have for other women who have a start-up idea or side project idea?
Daniela: Never stop doing market research. Get to know your customers, ask them questions, listen and build relationships with them. Doing so can help you really understand their pain points, create products or services that they need and even build an audience before you launch.
FcF: How can the Female CoFounder community help you?
Daniela: We're looking to build our network of freelancers and create a referral program. If you are a professional designer (web, UX or graphic), writer or online advertiser, we'd love to connect and set up a short virtual coffee chat.
FcF: How can people contact you?
Daniela: You can always reach us at firstname.lastname@example.org and we'd be happy to to talk about your needs and how SEO can help you. With our signature service, The All-in-One, we set up a strong SEO foundation for you.
This summer, we're running a series of SEO workshops. If you want to increase your website traffic and sales, I think you'll really like the topics! All the workshops are free and on our Facebook Page here.
You can also DM @Daniela Furtado in our Slack Group!
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