Each week, Female CoFounder features a female founder in the community. Follow along each week and learn from different founders and their journeys.
FcF: Tell us about yourself?
Jacqueline & Camille: Jacqueline Baron is the Co-Founder and COO of FELOH. Jacqueline is an Atlanta native, but currently resides in DC, where she works as the founding social worker of a new charter middle school that focuses on cultivating tomorrow's digital leaders. She holds a BA in Psychology from the University of Pennsylvania, and a Master of Social Work from the University of Chicago. As a self-proclaimed social butterfly, her expertise lies in her ability to tap into social networks to share the FELOH vision, and narrow in on processes to optimize efficiency.
Camille Heard is the Co-Founder and CEO of FELOH. After spending 6 years in academia and 3 years in corporate America, Camille decided to embrace her natural gift as an idea creator and embody her favorite lyric from Childish Gambino, "I could have had a life you'd be proud of, but I rather chase things never thought of." Camille is a Cleveland native, but still roots for LeBron James wherever he goes. She is a slightly extroverted introvert, a life learner, a metaphysicist, and cat mom. She holds a BA from the University of Pennsylvania, and MSPH from the University of North Carolina at Chapel Hill.
FcF: What is FELOH?
Jacqueline & Camille: FELOH is the first and only social marketplace for hair care and beauty. We successfully unite social media and e-commerce through a user rewards system. When users engage on our app, they earn FELOH dollars, which can be used to supplement purchases in the FELOH Store-- the ultimate hub where beauty brands list their products to sell. By compiling and aggregating hair-related content on one platform, FELOH fosters a diverse community of beauty and grooming stakeholders.
FcF: How did you come up with FELOH?
Jacqueline & Camille: FELOH was founded by Camille Heard and Jacqueline Baron, two Penn graduates that were freshman year roommates. During our undergraduate years, we often spent our nights having deep conversations about typical undergraduate crises--midterms, becoming actual adults, and what we were going to do with our hair. We imagined a digital space where people could get style inspiration and product recommendations from other real people (not from big brands or influencers), connect with others, and make informed purchase decisions based on their individual needs. As firm believers in applied diversity, we also sought to create the first and only hair care platform that allows users to filter all content by their unique hair texture. After graduation, we rolled up our sleeves, put in the necessary work, and laid the foundation for FELOH.
FcF: What were the first 3 steps you took after you knew you wanted to pursue this idea?
Jacqueline & Camille:
1) Discussed our initial vision for our business-- What does it look like? What do we want to achieve? How are we solving a common problem?
2) We reached out and included an advisor with more business experience in conversations and decision-making processes.
3) Began researching similar business models and educating ourselves on how to design our concept.
FcF: How did you find your advisor?
Jacqueline & Camille: Jacqueline has known FELOH's advisor and business strategist, Gerald Baron, for quite some time now because he's her father! As a graduate of the Massachusetts Institute of Technology and Goizueta Business School, Papa Baron (as he's so affectionately called by both Jacqueline and Camille) has always been a source of inspiration, strength, and knowledge. He has supported us from day 1 by providing relevant reading materials, lending his expertise, and asking the necessary questions. As two co-founders without technical business backgrounds, we are incredibly grateful for Papa Baron because he has taught us so much!
FcF: How did you meet your Co-Founder? What do you look for in a Co-Founder?
Jacqueline & Camille: As mentioned earlier, Camille and Jacqueline were freshmen year roommates at the University of Pennsylvania, and have remained close over the past decade. Although we're friends, we've had very serious conversations regarding our cofounder relationship and expectations. We determined that dedication/passion, open lines of communication, perseverance, and trust are paramount to our success in our cofounder relationship, and ultimately in our business.
FcF: What advice do you have for other women who have a start-up idea or side project idea?
Jacqueline & Camille: Just start! It can be tempting to let perfection be the enemy of good, and get caught up in ensuring that everything is "just right" before launching. But you have to go for it and use the data as feedback to improve in the future!
FcF: How can the Female CoFounder community help you?
Jacqueline & Camille: We are currently searching for a CTO and a CMO to join our C-Suite! Additionally, we are always interested in investment opportunities and networking. We're super excited to join the Female CoFounder community! Thank you for welcoming us :)
FcF: How can people contact you?
Jacqueline & Camille: You can always feel free to contact me directly at firstname.lastname@example.org, and check out our Instagram @F_E_L_O_H! Our mobile app and desktop versions are both live! You can find the links at https://feloh.com, or on your App Store!
You can also DM @Jacqueline Baron in our Slack Group!
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