Meet Arjeta Haskaj, CoFounder and CMO of Easly

FcF: Tell us about yourself?

Arjeta:  My name is Arjeta Haskaj and I am the co-founder and CMO of easly. Always very passionate about innovation and constantly thinking on new ways technology can change and sensibly improve our daily life in every part of it. 

After a master’s in International Business I’ve started my international career in Germany where I have completed a diploma in International Management. After that I moved to Italy and worked as a Strategic Consultant for startups. Since 2014, I am living in Lisbon (Portugal), working as a Product Manager for technological trading platforms in one of top Lisbon’s Investment Banks and running, at the same time, my startup easly. 

I am also proud of being currently a Diaspora Mentor for EU for Innovation, where I am working with startups in Albania in order to help them succeed. 


FcF: What is easly?

Arjeta: Easly is an online platform that allows clients to instantly book a professional cleaning service for their house or just for a room (for people who live in a shared apartment). In a simpler way, we can see it as the Uber of housekeeping.

 Using easly is fast and simple. Clients just need to tell us where they live, which areas of the house they want to clean, and when they would like to book the cleaning. We will provide them with 3 choices of the best cleaners in town. Just in one click, they can choose the better fit for them, based on price and ratings of the service by clients that have already used easly. Imagine booking your cleaning tonight in the comfort of your sofa and have your house cleaned already tomorrow morning. 

We have launched in Lisbon at the end of 2019 and now we are growing our users at a fast path despite the Covid situation in the country.

Screenshot of easly


FcF: How did you come up with easly?

Arjeta: Easly is the result of my childhood experience. I was born in Albania. When I was 11 years old, my parents decided to emigrate to Italy with the hope of a better future. Although they both had master’s degrees in Albania, when arrived in Italy, as most of the emigrants, they have started working from the bottom. My mother started as a cleaning lady. I was seeing every day, first hand, how difficult it was for her to find jobs because everything was done through word of mouth. You needed to know somebody that knew somebody else that maybe could give you a job.

Also, cleaners were treated with very low respect by clients that normally tend to pay them as less as possible. This lack of fair opportunities and flexibility for the workers (and for the clients, because they had hard time finding quality cleaners) was one of the things that touched me the most during my childhood.

Growing up I’ve always had with me the idea of “one day I will change this”! So, after university and some job experiences in the startup field I’ve decided it was time to keep up that promise to myself. In my way, I wanted to actively participate in improving other people’s childhoods. That is where I launched easly. In easly clients can find the best cleaners for their house, with just 3 clicks. We do all the hard work of finding and selecting them.

On the other hand, cleaners can decide completely autonomously how much they want to charge for their cleaning services, and they can find interested clients, actively looking for those services, directly in the platform. No more word of mouth or lack of respect. Every professional cleaner decides how to respect their own work. I still have a lot to go to improve childhoods, but I think that the most important part when we want to change things, is start changing them.


FcF: What were the first 3 steps you took after you knew you wanted to pursue this idea?

Arjeta: 

1. Studying how to implement and launch a business from the idea to the actual company. Reading books, following people that have more experience in the field.

2. Very active and deep market research to see which was the exact gap in the market and talk to the client on how to fill it for them.

3. Built easly team. I’ve found people who got really passioned with the project and we’ve started to build the MVP together.



FcF: You mentioned above the books and people you learned from, which one would you recommend to our FcF members to help them in their entrepreneurial journey? 

Arjeta: I love all books from Alexander Osterwalder and they have helped me al lot because unlike other entrepreneurship books, which might be very theoretical, Alexander’s ones are always very practical and straight to the point. They give you straight on hand tools that you can use in every step on the way to building your startup. I’d recommend:

- Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers

- Value Proposition Design: How to Create Products and Services Customers Want

- Testing Business Ideas: A Field Guide for Rapid Experimentation


FcF: How did you meet your Co-Founder? What do you look for in a Co-Founder? 

Arjeta: Well, I had the luck to find an amazing co-founder in my brother, who had 2 main points that for me are very important when choosing a co-founder:

1. He had as much passion and motivation as me to put in this project because it was the result of his childhood experience too and, we were eager to make the most of it;

2. He had skills completely different than mines so we could complement each other in the activities inside the startup. I was the business/strategy founder and he was the project management/tech guy. This is very important because the idea without execution does not go anywhere. And the same it works the other way around.  


FcF: What advice do you have for other women who have a start-up idea or side project idea?

Arjeta: The advice I would like to give to women is to never give up. Being an entrepreneur is not easy and not that paradise that seems in the motivational articles we read. Creating a startup is tough, even tougher for women in the technology field. But we totally have what it takes. There will be a lot of dark times but the feeling of creating something from zero is worth. I have started easly as a side project while working full time as an investment banker but, even if the startup is only at the beginning, I am so proud of it!


FcF: How can the Female CoFounder community help you?  

Arjeta: I am interested to get to know other women that have same interests as me. I strongly believe that we can learn a lot from each other experiences by sharing our stories and our visions. I am looking forward to maybe meet women to collaborate in present or future projects or just talk and share information and best practices. Sometimes we can be stuck in a problem that maybe somebody else already solved and we can always learn from the community. Due to my job as an investment banker but also in the tech industry I am used to deal mainly with men and I would like to work with other women to improve our presence in entrepreneurship sector.

FcF: How can people contact you?

Arjeta:  People can contact me at arjeta@easly.space or via linkedin at https://www.linkedin.com/in/arjetahaskaj/. If someone is curious to check out how Easly works you can check it in https://easly.space/.

Other contacts about Easly below:

https://www.linkedin.com/company/easlyspace

https://www.instagram.com/easly.space/

https://www.facebook.com/easly.space


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