Meet Shantae Cunningham, Founder of Cobella Financial Bookeeping

FcF: Tell us about yourself?

Shantae: My name Is Shantae Cunningham and I’m an Accounting and Finance graduate who has been in the industry for over 6 years. I’m extremely passionate about both personal and professional finance. I’ve been running my own business, Cobella Financial for 2 years and counting and I’ve loved it every step of the way. I’m also on my way to becoming a serial entrepreneur.


FcF: What is Cobella Financial Bookkeeping?

Shantae: Cobella Financial is a Bookkeeping Advisory firm, known to our clients as the “virtual Bookkeeping ninjas”. We strive for excellence and help our clients by being their Accounting support lifeline. We offer a holistic approach that helps our clients understand their finances both personal and business to meet their long term and short term goals. As a bookkeeping firm, we’re people first and numbers second.

- Above: Homepage of Cobella Financial Bookkeeping -


FcF: How did you come up with Cobella Financial Bookkeeping ?

Shantae: The name Cobella Financial was originated from a Beauty, Lifestyle and Finance blog that I have set to launch this September (it was originally supposed to launch 3 years ago, but procrastination and doubt). Instead of launching the blog first, I launched the Finance aspect and Cobella Financial was born. The word “Cobella” is a play on the spanish word “cabeza” in Spanish and “cabela” in Portuguese - meaning “head”. This word was chosen to embody to think and make financial decisions and choices by using your head, and not your heart.


FcF: What’s been the most challenging for you in running or starting Cobella Financial Bookkeeping? How did you overcome those challenges? 

Shantae: The most challenging part of running Cobella Financial is wearing all the hats. Some days I have to wear my bookkeeper hat, some days I have to wear my coding hat and some days I have to wear my customer service hat. Most days, I have to wear all the hats at one time. When running a business and the decisions that need to be made can sometimes be considered “risky” but at the end of the day, I’m the only person that makes the final decisions in my business because I don’t have a “boss” to run things by so making sure I consider all aspects of the business and myself in decisions that I make and knowing the long term and short term value, whether I can see it in the beginning or not.


FcF: What were the first 3 steps you took after you knew you wanted to pursue this idea?

Shantae: Three steps I took when I wanted to pursue this idea was to first write a plan, this included me putting together a business plan, understanding what set me apart from the other Accounting firms (a few I’ve also worked at in the past). In this plan, I wrote out what I wanted to do and used to sell myself and services so people could see this value. Lastly, I set up a website and did shameless self promotion everywhere and to everyone I could, about myself, what I’m about and Cobella Financial. Ultimately, if I met someone they should be able to walk away knowing more about me, Cobella FInancial or my passion for what I do, that is something that would stick with them for a while.


FcF: How did you meet your Co-Founder? What do you look for in a Co-Founder? 

Shantae: I don’t have a Co-Founder as I’m the sole Founder of Cobella Financial. If I did have a Co-Founder, I would be looking for someone that is as driven and passionate about personal and business finance as I am. I would also be interested in someone who shares similar values as me but ultimately I would want this person’s skill set to be able to fill gaps in things that I may not be as strong and skilled in doing for the business. For example, if I’m skilled and a master of consulting and advisory but lack the technical skills for formulating and expressing these details to our clients, I want my Co-Founder to have the experience and expertise to formulate amazing presentations and analytical skills to convey this information in document form for our clients. 

FcF: What advice do you have for other women who have a start-up idea or side project idea?

Shantae: My advice for other women who have an idea for a start-up, side project or hustle is to GO FOR IT, the worst thing that can happen isn’t that you fail but that you never know and forever think about what could’ve happened or worst, someone else comes up with your idea and runs with it. Other advice would be to make sure you have a trusted partner on your team or at least as a consultant to help you through the financial aspect of your business/idea - Accounting and Bookkeeping for your business is a VERY important step i.e. Cobella Financial :) Our firm has an Entrepreneurship Service Package that can help you get everything you need in order to get your business up and running, here.


FcF: How can the Female CoFounder community help you?  

Shantae: The Female CoFounder community can help me by sending me client referrals and keeping Cobella Financial in mind for speaking engagements, forums, webinars, podcasts, or in the event a friend or business partner needs Accounting and Bookkeeping Advisory services to recommend Cobella Financial.


FcF: How can people contact you?

Shantae: People can contact me at hello@cobellafinancial.com or if they’d like to explore more of what I’m able to offer and help them in their business by visiting https://www.cobellafinancial.com/grab-a-lifeline to explore our Bookkeeping support lifelines available to them. I’m very responsive.


You can also DM @Shantae Cunningham in our Slack channel!

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